The Brief
One global brand,
four regions
Marq Logistics needed to consolidate regional websites into a single unified global presence — the premier landlord destination for brokers, tenants, and investors worldwide.
My role: UI and visual design, from direction exploration through to a full component library and all pages.
Research & Discovery
Designing from
18 stakeholder sessions
Before design began, the team ran 18 stakeholder and customer interviews across the US, UK, Brazil, and Japan. The discovery surfaced a finding that directly shaped the design.
"In most markets, brokers — not tenants — drive the property search process. Landlord websites function primarily as validation tools, not discovery starting points."
Key discovery finding — shaped the entire design approach
Finding 01
Brokers anchor the search experience
In the US, ~90% of property searches are broker-led. The website is accessed late in the journey — to validate, cross-check specs, and access materials.
Finding 02
Fragmented tools create manual work
Brokers stitch together data from internal databases, CoStar, LoopNet, landlord emails, and WhatsApp. The platform needed to fit this workflow.
Finding 03
Regional behavior varies significantly
Japan is ~90% direct-tenant led. Brazil relies heavily on WhatsApp. Europe sees more direct tenant exploration. One design had to serve all four.
Finding 04
Accuracy builds trust
Brokers and tenants need to trust the information on the site before they'll use it. Inconsistent data was the biggest competitor pain point.
Design Exploration
Three directions,
one winning bet
The team explored three distinct visual directions before committing to execution.
Direction 01
Brand Aligned
Confident · Familiar · Trustworthy
Blue and gray palette, flat corners, geometric shapes, warehouse-specific iconography.
✓ Selected — brand alignment + implementation feasibility won
Direction 02
Hybrid Push
Modern · Refined · Approachable
More white space, subtle glass effects, slightly rounded elements, selective use of green.
Elements incorporated selectively into the final direction
Direction 03
Furthest Shift
Bold · Editorial · Expressive
Full glass-effect tiles, rounded soft corners, full-image cards, color used to highlight text.
Too far from the brand for the client's comfort
What I Built
Full platform, every page
Once Direction 1 was chosen — with selective details from Directions 2 and 3 — I focused on UI and visual design across the full platform.
Responsive Design
Designed for
every screen
Mobile usage among brokers is significant. Every page was designed responsively, with a component library built implementation-ready.
Outcome
Research to handoff
in three months
Design is complete and entering implementation — a full global digital presence built from research through to component-level handoff in three months.
3
Months from kickoff to complete design
✓
Implementation-ready component library
